Client                  L’Oréal 

Project               Cardboard POS Displays

Skills                   In-Store Marketing Activation, Creative adaptation

Website              Garnier   &  Loreal-Paris

Cardboard POS Displays

Today’s shoppers crave immersive and engaging experiences in retail environments. Brands must create effective in-store marketing activations that resonate with consumers’ values, present on-shelf products well, and showcase eco-friendly solutions.

 

The Challenge

Cardboard Reimagined

L’Oréal Bulgaria, a leading cosmetics company, seeks eco-friendly product displays that align with its environmental values. To address the requirements, we redesigned classic counter display units, focusing on ecology, cost-effectiveness, and agility.

We used advanced printing techniques and materials to help brands stand out and attract customers. The results were greener and more cost-effective solutions. This shows our dedication to excellence.

 
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Strategies for Sustainable Success

Eco-Friendly Retail Guide

 

Cardboard displays are a refreshing alternative to traditional acrylic or plastic units. Made from recycled materials they align perfectly with brands committed to environmental responsibility.

Created from high-quality, recycled cardboard, these displays offer numerous advantages:

Reduced Lead Time

By leveraging the efficiency of cardboard manufacturing processes, we significantly shortened production lead times. Cardboard is quicker to produce than other materials, helping brands respond fast to trends and market needs in retail. This boosts brand visibility and impact.

Optimization

Leveraging its lightweight construction, cardboard presents a compelling solution for campaign deployments. This characteristic translates to significant cost reductions in transportation and on-site setup, ensuring your message reaches its target audience efficiently and affordably.

Adaptable Design

Cardboard’s flexibility allows for limitless design possibilities. We create captivating, custom displays that perfectly complement your brand identity and product line. You can tailor these displays to any campaign theme, from sleek and minimalist to playful and interactive.

Enhanced Shopper Experience

We go beyond basic product placement. Our displays can incorporate interactive elements, product information panels, and engaging graphics, encouraging shopper interaction and leading to deeper brand connections.

Cost-Effective Advantage

Cardboard displays offer significant cost savings compared to traditional materials. They are inherently more economical than materials like plexiglass or polypropylene, offering a budget-friendly alternative without compromising on quality or aesthetics.

Streamlined Design Cycle

Our innovative cardboard displays streamlined the product design cycle for L’Oréal Bulgaria. Cardboard is flexible, allowing for quick testing and changes, helping to launch new campaigns or products faster.

Beyond Functionality

Our commitment extends beyond functionality. We use advanced printing methods to create eye-catching displays that attract shoppers and leave a lasting impact. These methods include high-definition graphics and new finishes.

The transition to cardboard displays aligned with L’Oréal’s commitment to eco-conscious and optimized production processes, driving functional efficiency and market responsiveness. The results are improved brand recognition, newly attracted customers, and strengthened reputation as a beauty industry leader.

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Beyond Functionality

Our commitment extends beyond functionality. We use advanced printing methods to create eye-catching displays that attract shoppers and leave a lasting impact. These methods include high-definition graphics and new finishes.

The transition to cardboard displays aligned with L’Oréal’s commitment to eco-conscious and optimized production processes, driving functional efficiency and market responsiveness. The results are improved brand recognition, newly attracted customers, and strengthened reputation as a beauty industry leader.

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Eco-friendly Future

By making the switch to innovative cardboard displays, brands can achieve several key objectives:

  • Reduce Environmental Impact: Embrace sustainability and showcase your commitment to eco-friendly practices.
  • Increase Brand Engagement: Create captivating in-store experiences that build stronger brand connections with shoppers.
  • Optimize Production Processes: Enjoy cost-effectiveness, faster production times, and increased engagement, maximizing your marketing investment.

 

Eco-friendly Future

By making the switch to innovative cardboard displays, brands can achieve several key objectives:

  • Reduce Environmental Impact: Embrace sustainability and showcase your commitment to eco-friendly practices.
  • Increase Brand Engagement: Create captivating in-store experiences that build stronger brand connections with shoppers.
  • Optimize Production Processes: Enjoy cost-effectiveness, faster production times, and increased engagement, maximizing your marketing investment.

 

Eco-Friendly Solutions

Here's how partnering with Brandmark empowers your retail journey towards a greener future:

  1. Expert Guidance: Our sustainability specialists navigate the ever-evolving landscape of eco-friendly practices, ensuring your strategies are impactful and aligned with consumer expectations.
  2. Strategic Implementation: We translate your sustainability goals into actionable plans, helping you integrate eco-friendly solutions seamlessly into your operations and marketing.
  3. Compelling Communication: Brandmark crafts powerful messaging that resonates with eco-conscious consumers, attracting new customers and fostering brand loyalty among existing ones.
  4. Data-Driven Insights: We leverage market research and analytics to track the success of your eco-friendly initiatives, allowing for continuous optimization and maximizing your return on investment (ROI).
  5. Competitive Advantage: By prioritizing sustainability, Brandmark positions your retail brand as a leader in a thriving market segment, setting you apart from the competition.
Summary

Eco-friendly Future for In-Store Marketing

We invite you to join us in shaping a sustainable future for in-store marketing activations. Let’s redefine the shopper experience with innovative cardboard displays that are both environmentally conscious and commercially impactful.

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