Client                    USPharm

Project                 Ibuprom Suspension Communication materials

Services               Creative, Graphic Design, Prepress & Print

The Brandmark team was involved with great enthusiasm in building a communication strategy and materials for the launch of two products under the Ibuprom brand – Ibuprom Suspensions and Ibuprom Optima.

Convinced of the high quality of the Ibuprom brand products, we developed a vision for a set of advertising materials that reveal its advantages and complement the main message and distinctive packaging design in an exciting way.

After a detailed analysis and research of the pediatric segment, we developed an attractive key advertising vision that distinguishes the products from competitors on the market and attracts the attention of consumers.

We proposed an attractive slogan for the campaign: “Let’s beat the temperature like a game”, which focuses on the main problems solved by the product formula. The message aims to bring lightness and cheerfulness to inspire greater confidence in mothers who always seek the best for their children.

The work of creating a fascinating story suitable for young children, which would be part of the content of the advertising sheet, was one of the most inspiring tasks.

Overcome by the creative spirit, we prepared a text in poetic form, with the main character – Winnie the Pooh – a favorite image among the little ones. We created elegant illustrations that adequately correspond to the short plot and we can safely say that we get a great book, as well as a great ending to a project.

Each of the materials: medical brochure, advertising booklet, recipe book, immunization calendar, children’s wall meter is tailored to the distinctive vision of the packaging, but thanks to our creative design team, the individual handwriting of the printed materials cannot go unnoticed.