In a world full of innovation, YSL Beauty has orchestrated a groundbreaking symphony of self-discovery and environmental consciousness with the launch of MYSLF.
MYSLF goes beyond being a mere fragrance, it’s a testament to YSL Beauty’s dedication to sustainability. The new bottle design offers not only a sensory experience but also a 100% refillable bottle, aligning with the brand’s ethos of minimizing environmental impact.
All this helps to save on:
The concept of MYSLF extends far beyond its olfactory allure. YSL Beauty has ingeniously integrated the principles of self-care and sustainability into every facet of the product, creating a holistic experience for consumers.
To present MYSLF and drive consumers right to the point of sale we created a Pop-up stand in front of Douglas shop. This in-store marketing activation transforms these spaces into immersive environments where customers not only witness the product but engage with the brand’s narrative.
Inspired by MYSLF’s message and vision for the grand event, we transformed the 4 main spaces each carrying their identical atmosphere for brand feel, sustainability, engagement, self-expression, and discovery.
MYSLF by YSL Beauty stands as a testament to the harmonious fusion of self-care and sustainability. The brand strategy, positioning, event planning, and in-store marketing activation have propelled MYSLF to the forefront of the industry. As we navigate the scented trails of MYSLF, it becomes evident that YSL Beauty has not just launched a fragrance, they’ve crafted an unparalleled experience, leaving an indelible mark on the landscape of beauty.
If you want to see more fresh and inspiring projects from Us, sign up for our YouTube channel
