ClientL'Oreal
ProjectSÌ FRAGRANCE Events / Pop-up Stands
SkillsEvent Management, In-Store Marketing Activation, Creative adaptation
Websitehttps://www.loreal.com/en/loreal-luxe/armani/

Giorgio Armani Unveils SÌ FRAGRANCE

The Agency worked on one of the most impactful international product launches in 2023 for L’Oréal- the groundbreaker and trendsetter for the cosmetics industry.

In a short time, we have organized spectacular event and transformed the mall’s corners with Pop-up stand, thus creating an interactive space that redefines the traditional retail experience.

Armani_FRAGRANCE
ClientL'Oreal
ProjectSÌ FRAGRANCE Events / Pop-up Stands
SkillsEvent Management, In-Store Marketing Activation, Creative adaptation
Websitehttps://www.loreal.com/en/loreal-luxe/armani/

Giorgio Armani Unveils SÌ FRAGRANCE

The Agency worked on one of the most impactful international product launches in 2023 for L’Oréal- the groundbreaker and trendsetter for the cosmetics industry.

In a short time, we have organized spectacular event and transformed the mall’s corners with Pop-up stand, thus creating an interactive space that redefines the traditional retail experience.

Multi-Channel Marketing Mastery

The Essence of Saying YES with SÌ FRAGRANCE

Giorgio Armani, a pioneer in the world of refinement, presents SÌ FRAGRANCE, a tribute to the empowering choice of saying YES. Sì embodies a decision guided by both reason and emotion, urging individuals to say „YES“ to passion, freedom, love, and self-expression, ultimately fostering the spirit of modern femininity.

 
Discover More
Brand Strategy Unveiled

Crafting the Symphony of Empowerment

A Tribute to Empowering Choices

With the launch of SÌ FRAGRANCE, Giorgio Armani orchestrates a tribute to the potent affirmation of saying YES. The fragrance encapsulates the essence of passion, freedom, love, and self-love, becoming a beacon for the expression of modern femininity.

 

Themed Spaces: A Step-by-Step YES Experience

In alignment with the iconic vision of Sì and Giorgio Armani’s corporate identity, four themed spaces adorn the main hall. Each space is a deliberate step, allowing guests to immerse themselves in the empowering journey of saying „YES.“

Si_event_white_wall
Si_event_white_wall
Brand Strategy Unveiled

Crafting the Symphony of Empowerment

A Tribute to Empowering Choices

With the launch of SÌ FRAGRANCE, Giorgio Armani orchestrates a tribute to the potent affirmation of saying YES. The fragrance encapsulates the essence of passion, freedom, love, and self-love, becoming a beacon for the expression of modern femininity.

 

Themed Spaces: A Step-by-Step YES Experience

In alignment with the iconic vision of Sì and Giorgio Armani’s corporate identity, four themed spaces adorn the main hall. Each space is a deliberate step, allowing guests to immerse themselves in the empowering journey of saying „YES.“

Si_event_06_1080x1080px
Themed Spaces

A Step-by-Step YES Experience

In alignment with the iconic vision of Sì and Giorgio Armani’s corporate identity, four themed spaces adorn the main hall. Each space is a deliberate step, allowing guests to immerse themselves in the empowering journey of saying „YES.“

SÌ_letters_on_floor
Themed Spaces

A Step-by-Step YES Experience

In alignment with the iconic vision of Sì and Giorgio Armani’s corporate identity, four themed spaces adorn the main hall. Each space is a deliberate step, allowing guests to immerse themselves in the empowering journey of saying „YES.“

Event Planning and In-Store Marketing Activation

Bringing the YES Movement to Life

Meticulous Event Planning: An Odyssey of YES

Giorgio Armani’s event planning prowess shines in the meticulous organization and branding of the launch location. The main hall becomes a canvas, painting an immersive experience that resonates with the affirmative spirit of SÌ FRAGRANCE, aligning seamlessly with the brand’s vision.

 

For this campaign, our team managed and created the following brand materials:

  • Brand concept of the event
  • Design of all materials and their production following the requirements of the circle economy
  • Branding of the location
  • Organization and implementation

 

Armani_SI_Event_1080x1350px02
Armani_SI_Event_1080x1350px02
Event Planning and In-Store Marketing Activation

Bringing the YES Movement to Life

Meticulous Event Planning: An Odyssey of YES

Giorgio Armani’s event planning prowess shines in the meticulous organization and branding of the launch location. The main hall becomes a canvas, painting an immersive experience that resonates with the affirmative spirit of SÌ FRAGRANCE, aligning seamlessly with the brand’s vision.

 

For this campaign, our team managed and created the following brand materials:

  • Brand concept of the event
  • Design of all materials and their production following the requirements of the circle economy
  • Branding of the location
  • Organization and implementation

 

Innovative In-Store Marketing Activation

Elevating the Shopping Experience

Pop-Up Stand in Paradise Mall

Beyond the event, our team extends the SÌ FRAGRANCE allure with a captivating Pop-Up stand in the Paradise Mall. This strategic move doesn’t just attract attention, it becomes a visual feast, engaging thousands of visitors and immersing them in saying YES. The Pop-Up stand in Paradise Mall becomes a hub, creating an interactive space that redefines the traditional retail experience.

 

Brand Positioning: A Symphony of Elegance

SÌ FRAGRANCE’s brand positioning is a testament to Giorgio Armani’s commitment to elegance. The fragrance transcends being a product, it’s a statement, aligning seamlessly with the brand’s legacy and the iconic vision of Sì.

header-1000x667px_Si
Innovative In-Store Marketing Activation

Elevating the Shopping Experience

Pop-Up Stand in Paradise Mall

Beyond the event, our team extends the SÌ FRAGRANCE allure with a captivating Pop-Up stand in the Paradise Mall. This strategic move doesn’t just attract attention, it becomes a visual feast, engaging thousands of visitors and immersing them in saying YES. The Pop-Up stand in Paradise Mall becomes a hub, creating an interactive space that redefines the traditional retail experience.

 

Brand Positioning: A Symphony of Elegance

SÌ FRAGRANCE’s brand positioning is a testament to Giorgio Armani’s commitment to elegance. The fragrance transcends being a product, it’s a statement, aligning seamlessly with the brand’s legacy and the iconic vision of Sì.

Summary

SÌ FRAGRANCE - An Ode to Elegance and Empowerment

SÌ FRAGRANCE by Giorgio Armani stands as more than a fragrance, it’s an ode to elegance and empowerment, an olfactory embodiment of saying YES. The brand strategy, event planning, and in-store marketing activation has positioned SÌ FRAGRANCE as an icon of modern femininity. As we inhale the scented trails of empowerment, Giorgio Armani once again asserts its dominance in redefining the landscape of beauty and sophistication.

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